Cornerstone & Meraki, launch Cornerstone-Meraki Endeavour (CME) – a specialist athlete management & representation business, with a core focus to elevate athlete brands in non-cricket sports.

A strategic partnership between Cornerstone Sport & Entertainment & Meraki Sport & Entertainment – two of India’s leading sport marketing firms, CME will offer a more holistic approach to athlete brand building, going beyond just commercial representation, to include, life-stage management, long-term legacy planning, legal counsel, and wealth advisory, with the ultimate aim of empowering athletes on and off the field.